Paul McDermid
Creative Director
Paul is a Creative Director with more than 20 years’ experience across brand identity, visual systems and creative direction. His work spans multiple sectors and disciplines, combining brand thinking, storytelling and hands-on creative leadership.
He works closely with clients and multidisciplinary teams, bringing strategic clarity, strong aesthetic judgement and a collaborative approach to shaping the work.
He remains closely involved in the craft itself and approaches every brand with conviction, discernment and purpose, creating distinction at a time when it has never been more crucial and craft has never been more valued.
He works closely with clients and multidisciplinary teams, bringing strategic clarity, strong aesthetic judgement and a collaborative approach to shaping the work.
He remains closely involved in the craft itself and approaches every brand with conviction, discernment and purpose, creating distinction at a time when it has never been more crucial and craft has never been more valued.