Arts & Culture

Sordo Madaleno
Design For Life

Location
Mexico City, Mexico
Type
Architecture & Design Firm
Work
Brand Strategy
Positioning
Brand Narrative/Copywriting
Website Design & Development
With more than 85 years to its name, Sordo Madaleno is one of the most reputable architecture studios in Mexico. The company approached Conway+ with two clear objectives in mind: a powerful brand repositioning and the creation of a new website. The goal was to strengthen Sordo Madaleno’s global presence, giving them the opportunity to partner with a greater number of clients outside of Mexico and to offer design services that would go beyond Architecture.
All
Crafting a brand
Conway+ worked in extreme close collaboration with the Sordo Madaleno team to define a new positioning that would truly reflect their essence. Part of that repositioning included the design and development of a modern, yet timeless, website that would best showcase the client’s work. The result was a minimalist, clean, and “quiet” website that prioritizes imagery.